November 30, 2022

Busan, known as the second-biggest city in South Korea, is advancing to open a virtual space on the Metaverse named Never Z’s Zepeto for the promotion of the city while endeavoring to be better prepared for the hosting of the World Expo, the event that is going to be held in 2030.

Busan Endeavors to Be Host of 2030 World Expo via Tapping into the K-pop Metaverse

The Metaverse event, known as the ‘2030 World Expo X4 Entertainment World,’ is analogous to the port city as well as targets grasping the consumers of Generation Z in the case of the 2030 Expo. The Metaverse world of Busan contains ‘X4 Entertainment’ (an agency of virtual entertainment) that is built on the behalf of Lee Jung-Jae – known as an actor from Squid Games who won the Emmy award.

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A band of virtual idols made via avatars as the representatives of a few of the famous musical acts of Korea named Wonstein, JEON SOMI, Oh My Girl’s Arin, and Zion.T. Those who visit the Metaverse can experience turning into a trainee of K-pop at X4 Entertainment along with having in the educational content as well as games.

Busan City, Riyadh, and Rome are competing to be the hosts of 2030’s World Expo. The approaching Expo is to take place in Argentina’s Buenos Aires in 2023.

The status of the respective city has been that of a free zone in the case of blockchain regulation and is involved in developing its initial exchange of cryptocurrency which is supported by the city itself. This initiative has been taken in collaboration with Huobi Global, FTX, and Binance.

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Binance, FTX, and Huobi Global to Build Their Offices in Busan for the Metaverse

Zepeto, which is developed on the behalf of Never (a well-known internet platform based in South Korea), had more than 20M average consumers on the monthly basis as of March 2022, according to the website thereof. In this respect, Huobi Global (the worldwide crypto exchange venue) has turned into the 3rd exchange to have consented to the Busan city project of South Korea.

Huobi additionally endeavors to shift its office of Huobi Korea (which is currently based in Seoul) to Busan’s port city to enhance support in the case of the native blockchain community and projects. Both FTX and Binance disclosed to respectively start their offices in Busan so they can assist the city in enhancing the blockchain ecosystem under its possession.

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