December 1, 2023

Binance seemingly takes an aggressive stance as most leading firms within the crypto space have been encountering bear market issues. The crypto exchange signs an NFT deal with football star Cristiano Ronaldo.

Binance Focuses on the Ball

Binance executive Changpeng Zhao, known to the crypto community as CZ, attracted attention the previous week with a tweet that fired shots at rivals who issued layoffs amidst market decline. The CEO confirmed 2000 hiring positions open in Binance.

Meanwhile, crypto Twitter responded as they found hilarity that the post involved a stock picture with a photoshopped CZ’s head. Was that a half-troll? Meanwhile, as most exchanges made top-notch deals over the past year, Binance might have been waiting for the days like these, potentially waiting to access top-tier talent amidst discounts.

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Ronaldo’s NFT – What Should Investors Expect

Non-fungible tokens (NFTs) have attracted talent deals from sports stars & exchanges, entertainers, and other creatives and artists. That’s the case with this latest move, with the multi-year deal connecting Ronaldo and Binance seeing the football start becoming the face of multiple NFT collections to launch on Binance’s NFT marketplace. That is according to the announcement.

CZ commented on the move, stating that Ronaldo is among the top footballers the world has ever had. He added that the soccer star boasts an image in various industries besides sports. Cristiano boasts a dedicated fan base due to his talent, charity work, and authenticity. Ronaldo fans can engage with the start by owning a piece of upcoming NFTs on Binance.

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The deal is yet to disclose financial expectations, but the initial Ronaldo NFT will come in 2022 (reports). Cristiano will join other sports stars, including legendary Lionel Messi, in embracing NFT and blockchain-focused partnerships. Nevertheless, there are fewer success metrics to assess centralized exchange collaborations with talents (to date).

However, Ronaldo boasts an impressive social presence, being the most followed on Instagram, a social media platform that already showed interest in NFTs. Ronaldo will likely act as a pioneer in sports as far as introducing NFTs to new audiences is concerned.

Stay around for upcoming news in the crypto space.

Editorial credit: sportoakimirka /

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